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本會簡介

中文簡介

(2015.12.31)

「中華民國衛星廣播電視事業商業同業公會」(STBA下稱本會)

  成立於2006年1月11日,為我國最大的內容製作與集成商所組成的產業公會,會員包括八大、三立、中天、年代、民視、非凡、東森、緯來、TVBS、Discovery、FOX、HBO、AXN、Cartoon Network 等45家頻道家族及原民台等其他獨立頻道,代表之境內、外頻道數達290個以上,類型涵蓋新聞、兒童、戲劇、體育、綜合、電影、財經、音樂、宗教等領域。目前透過電視載具收看的市佔率,達我國家戶數的80%以上,而在手機或行動載具上,本會會員與製作公司所製播的內容與頻道,亦是主要供應來源。
 
  本會會員營運穩健,力求創新,積極研發高畫質放送新技術、跨載具新媒體應用服務,長期深耕海外市場,透過影視音產品外銷帶動「台流」,在全球華語文市場建立品牌與相當市占率,口碑卓著、深受閱聽眾喜愛。本會會員所育成之優質創意人才,屢獲跨境延攬重用,堪稱亞太影視音製作人才供應庫。
 
  本會藉由爭取資源、激勵創新競爭;協調同業關係、促進市場良善秩序;透過產業自律、維護專業尊嚴。值此數位匯流時代,盜版猖獗、侵門踏戶而來,本會積極維護會員著作權益決不退縮,嚴加打擊盜版、健全數位版權市場交易機制。
 
  本會秉持「穩健創新、理性溝通」的一貫精神,致力追求「消費者、產業發展、國家競爭力」三贏。

Introduction

(2015.12.31)

  Satellite Television Broadcasting Association R.O.C (STBA), established on January 11, 2006, is the largest organization in the industry comprised of main suppliers of content production and aggregation. Our members are consisted of GTV, SET TV, CTI TV, ERA TV , FTV, USTV, ETTV, Videoland TV, TVBS, Discovery , FOX, HBO, AXN and Cartoon Networks are some of the major industry leaders amount of the 45 channel families that represent , operate and distribute more than 290 domestic and international TV channels. Genre of content includes news, kids, drama, sports, general entertaining, movies, finance, music and religion. Share of viewership is more than 80% of TV household in Taiwan Market. Organization members are also the main content providers and channel operators for cellphones and other mobile device channels.
 
  Members of the STBA strive to operate sustainably and innovatively. The audio-visual products of our members have been exported to Mandarin-speaking worldwide markets and won great recognition over the audiences. “Taiwan Wave ” became a trend leader in those markets . Outstanding creative elites are often recruited by international major organizations aboard, and become a great force in the audio-visual production industry in Asia.
 
  Through resources acquiring, competition stimulating, network co-ordination, and market practice re-organization, the STBA strives to maintain members’ relationship, regulate industry order, and protect professionalism and dignity by conducting organization discipline. STBA actively protects rights of its members' audio-visual products and aim at optimizing a fair trade practice against piracy. 
 
  Sustainably innovative and communication with sense are guidelines our association practice based on. And we will continue our pursuit towards an optimal win-win situation among consumers benefits, industry development, and national competence.

創立緣起

(創設時間95年01月11日)

有鑒於四C產業匯流及數位影視時代來臨,以及國家通訊傳播委員會的成立,頻道內容產業未來的定位與角色,將深刻影響到上、下游間整體產業之發展,因此,衛星電視業界希望藉由本會的運作能就共同關注的議題整合各界意見,並能多方與政府、學術界、公民團體及上、下游產業進行溝通,以創造有利於頻道內容產業發展的環境,進一步帶來民眾消費福祉與支持。謹就未來本會的任務與努力方向簡述如下:

第一、整合會員與業界意見,協助產業建立對政府、學術界、消費者及相關產業間之溝通平台。

第二、基於服務消費大眾與促進產業發展之使命,協助促請會員與業界提供優質服務與內容,以建立廣大消費大眾之服務平台。

第三、面對四C匯流數位影音時代,協助會員與業界研發多元、多功、多平台之數位影音內容,以建立產業發展的創意平台。